This week, INMA continues its series of Webinars with OpenAI to explore the use of AI in the news media industry.

How to use AI to gather first-party data is the fourth joint Webinar and will feature presentations from Johanna Strandholm, vice president of content business at Alma Media, and Sophie Ho, director of product and insights at News Revenue Hub.

They’ll share what they’ve learned in their experiences using AI for gathering first-party data to help build sustainable news businesses.  

News publishers are now using Generative AI to power interactive tools, including personalised newsletters, quizzes, and chat-based recommendations. With these AI-driven experiences, readers are encouraged to share their preferences and behaviours, enabling media companies to deepen their understanding of users without relying on third-party cookies. This yields more accurate, privacy-compliant data that provides both deep editorial insights and effective advertising strategies.

Register now to learn more about how GenAI can help fuel deeper insights with first-party data.

Webinar details:

• Date: Wednesday, January 21, 2026
• Time: 10:00 a.m. - 11:00 a.m. New York time.
• Cost: Free for you as an INMA member. Webinars are only available to INMA members.
• Register: You can register here, or e-mail Krista at krista.avedikian@inma.org for more information.

See all upcoming Webinars here.

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