In today’s advertising environment, news publishers must look beyond traditional forms of advertising. As they turn to solutions such as content marketing, branded content, and product innovation, the common ingredient of success is relationships.

Building relationships with advertisers and audiences are key to providing value, and this week, the INMA Advertising Initiative Webinar will explore how one North American publisher is doing that.

Advertising transformation in local media: new products, new partnerships, new revenue streams, will delve into how Newsday in the United States is expanding its commercial offerings to deepen those relationships.

The one-hour conversation will see four Newsday leaders presenting their approaches to increasing advertising value and community connection. INMA members will hear from Andrea Rothchild, chief advertising revenue officer; Nannette Fevola, head of B360 Content Studio; Stephanie Karnik, Together LI Cause Marketing Program; and Tom Napoli, director, digital sales.

Register now to be part of this forward-looking conversation with takeaways for every local publisher.

Webinar details:

• Date: Wednesday, April 29, 2026
• Time: 10:00 a.m. - 11:00 a.m. New York time
• Cost: Free for you as an INMA member. Webinars are only available to INMA members.
• Register: You can register here, or e-mail Iwona at iwona.pawluk@inma.org for more information.

Find all future INMA Webinars here.

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