Upcoming Webinar: How news media brands are rebuilding trust

By Shelley Seale


Austin, Texas, United States


The reinvention of news media’s business model can be significantly advanced by newsrooms that restore trust from audiences inundated by fake news and misinformation.

On Wednesday, INMA members are invited to a Webinar based on a recent INMA report, “How News Brands Are Rebuilding Trust,” based on global research and case studies from The Trust Project, an international consortium of news organisations building standards of transparency and working with tech platforms to affirm and amplify journalism’s commitment to transparency, accuracy, inclusion, and fairness.

Sally Lehrman, founder of of The Trust Project, will join INMA for the Webinar, laying out a road map for newsrooms based on best practices that advance trust indicators. She will also share the latest developments from The Trust Project that impact news media worldwide.

Considered the most ethical and foundationally economic consideration news companies are confronting today, rebuilding trust must be intentional and executed with urgency, according to the INMA report. At a time when media companies around the world are focused on subscription revenue, research shows audiences will not pay for that which they do not trust.

Webinar details:

Date: Wednesday, February 24, 2021.

Time: 10:00 a.m. - 11:00 a.m. New York time.

Cost: Free for you as an INMA member. Webinars are only available to INMA members.

Register: You can register here, or send an e-mail to Krista Avedikian at krista.avedikian@inma.org for more information.

For information on all upcoming INMA Webinars, visit here.

About Shelley Seale

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