Upcoming Webinar: How media can unlock the power of first-party data for persona building

By Shelley Seale


Austin, Texas, United States


While Google has delayed its plans to phase out third-party cookies in the Chrome browser, this is no time for media companies to put their first-party data strategy on pause.

The foundation for gathering first-party data is converting unknown users into known, identified users. By doing this, media companies can gather valuable information that allows teams to build rich user profiles and personas to inform personalisation and marketing activation programmes.

Join INMA on Wednesday for a members-only Webinar with Mark Zohar, chief operating officer of Viafoura, where we will discuss how to implement an always-on customer acquisition strategy that will take your first-party data strategy to the next level.

Webinar details:

Date: Wednesday, October 13, 2021.

Time: 10:00 a.m. - 11:00 a.m. New York time

Cost: Free for you as an INMA member. Webinars are only available to INMA members.

Register: You can register here, or send an e-mail to Krista Avedikian at krista.avedikian@inma.org for more information.

INMA Webinars are free to members.

Check here for future Webinars and recordings of past Webinars.

About Shelley Seale

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