Upcoming Webinar: How Advance Local shifted virtual events

By Shelley Seale


Austin, Texas, United States


News media companies around the world had to shift live events to virtual events in the early days and months of the COVID-19 pandemic. In an upcoming Webinar for INMA members, we will talk with the Advance Local events team one year into the pandemic about how it reinvented events at its multiple regional newspaper brands throughout the United States.

The Advance Local team quickly reimagined its approach — moving virtual, of course, but also embracing the current events that dominated local headlines.

The upcoming Webinar will cover:

  • What was behind the companys success in virtual events?
  • What did the team learn about revenue, guaranteeing attendance, and strengthening communities in the transition?
  • Have the basics of a successful event — content, engagement, and accessibiilty — changed with the format change?
  • What does Advance Local's event strategy go from here? Are hybrid events the post-pandemic style audiences will prefer?

As media companies begin to think about post-pandemic strategies, join this members-only Webinar to dive into the current and future of events.

Webinar details:

Date: Wednesday, April 7, 2021.

Time: 10:00 a.m. - 11:00 a.m. New York time.

Cost: Free for you as an INMA member. Webinars are only available to INMA members.

Register: You can register here, or send an e-mail to Krista Avedikian at krista.avedikian@inma.org for more information.

For information on all upcoming INMA Webinars, visit here.

About Shelley Seale

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