News media companies have identified audio and internal workflows as two of the biggest uses of generative AI. During this week’s Webinar, part of the INMA Generative AI Initiative, two companies will outline exactly how they use those aspects of GenAI.

GenAI audio and internal tools: experiments from two innovative news brands offers INMA members a front-row seat to learn how Expressen and Svenska Dagbladet are increasing effectiveness and efficiency using GenAI.

Jakob Wagner, head of digital and editorial development at Sweden’s Bonnier-owned Expressen, will show how the company created useful, relevant tools for its journalists to help make their work more efficient and creative. He will also explain the company’s approach to ensure widespread adoption.

At Schibsted’s Svenska Dagbladet, the team has experimented with GenAI audio and Ebba Linde, head of product and UX, will talk about some of those experiments as well as share insights into what worked, what didn’t, and what was learned during the process.

Regardless of where you’re at in your GenAI journey, this Webinar will offer fresh insights and takeaways, so be sure to register. 

Webinar details:

Date: Wednesday, August 7, 2024

Time: 10 a.m. - 11:00 a.m. New York time.

Cost: Free for you as an INMA member. Webinars are only available to INMA members.

Register: You can register here, or e-mail Krista at krista.avedikian@inma.org for more information.

Check here for future Webinars and recordings of past Webinars.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .