Upcoming Webinar: Financial Times, Rede Gazeta share GenAI experiments

By Paula Felps

INMA

Nashville, Tennessee, United States

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Media companies face many challenges and opportunities with generative AI, which hinges on ensuring they’re providing audiences with what they want. Getting the right products to the right users is imperative, and during this week’s Webinar, INMA members will learn more about how to do that.

GenAI products: Getting them right, presented by the INMA Generative AI Initiative, will look at how two publishers are using GenAI and how audience consumption patterns are changing as the technology evolves.

Lindsey Jayne, chief product officer for the Financial Times (FT), and Eduardo Lindenberg, director of innovation at Rede Gazeta in Brazil, will share their experiences and experiments with GenAI.

At the FT, GenAI is being used for various workflows to help journalists and other staff be more efficient. The company also has launched its first reader-facing GenAI product, an app called FT Edit, to provide readers with eight targeted, in-depth articles a day.

Rede Gazeta has also launched a GenAI product, ConfIA, to encourage younger people to access the publication. With this chatbot, users can ask specific questions and receive answers written in a language that is inviting to younger users.

The Webinar will include a Q&A at the end, and members can also send questions in advance via e-mail.

Webinar details:

Date: Friday, April 3, 2024

Time: 10 a.m. - 11:00 a.m. New York time.

Cost: Free for you as an INMA member. Webinars are only available to INMA members.

Register: You can register here, or e-mail Krista at krista.avedikian@inma.org for more information.

Check here for future Webinars and recordings of past Webinars.

About Paula Felps

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