Upcoming Webinar: Digital innovation director explains what innovation means to media

By Paula Felps

INMA

Nashville, Tennessee, United States

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The word “innovation” gets bounced around frequently—but what does it mean for publishers? In this week’s Webinar, Guida Marques Pinto, digital innovation director for Público, will explain how the company is using its most valuable asset — people — to drive and improve innovation.

What digital innovation actually means for publishers will take INMA members behind the scenes at Público, the Portuguese daily national newspaper of record, to offer a glimpse of how it leverages its best talent. It constantly reviews how they’re working to make sure it is following the best practices to balance services and products with readers’ needs and desires.

Pinto will give an overview of the Público journey over the past two years and explain why the company has placed its core focus on innovation through people. During this Webinar, she will also share why Público defines innovation not as the use of new technologies or the implementation of a certain framework, but as the force that optimises “market fit.”

Learn what Pinto and her team have discovered about innovation—and how you can use some of these same insights.

Webinar Details:

Date: Wednesday, October 5, 2022.

Time: 10:00 a.m. - 11:00 a.m. New York time.

Cost: Free for you as an INMA member. Webinars are only available to INMA members.

Register: You can register here, or send an e-mail to Krista at krista.avedikian@inma.org for more information.

Check here for future Webinars and recordings of past Webinars.

About Paula Felps

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