A major new study of nearly 4,200 U.S. consumers who recently subscribed to their local newspaper shows in unprecedented detail what motivates new subscribers. 

On May 2, a live INMA Webinar from the American Press Institute will provide participants information about the consumers’ path to subscription, what factors make them willing to subscribe, and what actions trigger their final commitment.

Learn the most important approaches to growing subscribers and engage with Webinar attendees as they share their own questions and experiences with subscription marketing.

Webinar details:

  • Date: Wednesday, 2 May 2018.
  • Time: 10-11 a.m. New York time.
  • Cost: Free to INMA members.
  • How to register: Send an e-mail to Krista Avedikian at krista.avedikian@inma.org.

A recording of this Webinar will be made available to INMA members.