When charting the strategy for news media companies, INMA has long advised to invest heavily in foundations that won’t change. In our released “News Media Outlook 2018: The New Economics of Content” report, those foundations are audiences, brands, culture, and data.
In a live, upcoming Webinar, INMA Executive Director/CEO Earl J. Wilkinson will outline the strategy and trends driving the news media industry as outlined in the new strategic report. Attendees will have the chance to learn where the latest in media strategy and trends are, where news media is worldwide in business model transformation, and details on the acceleration of data in solving business challenges and the re-awakening of news brands.
This Webinar is ideal for media executives charged with setting the strategy and culture for their companies.
- Date: Wednesday, February 14.
- Time: 10 a.m.-11 a.m. New York time.
- Cost: Free for you as an INMA member.
- How: Send an e-mail to Krista Avedikian at firstname.lastname@example.org.
A recording of the Webinar will be made available to INMA members.