As publishers ramp up efforts to engage their rising number of digital subscribers, a surprise finding has been the role of newsletters.

Hear directly from Peter Doucette, chief consumer revenue officer of Boston Globe Media, on what’s working and not working with the Globe by joining INMA for an in-depth Webinar on Wednesday, January 10. 

The Boston Globe has created 30-plus newsletters in the genres of news, opinion, politics, sports, business, arts and lifestyle, health and science, and more. In this live chat, you will learn the ins and outs of The Globe’s experiences with these newsletters.

The Boston Globe has created more than 30 newsletters to engage with audiences.
The Boston Globe has created more than 30 newsletters to engage with audiences.

Webinar highlights:

  • Date: Wednesday, January 10.
  • Time: 10:00 a.m.-11:00 a.m. New York time.
  • Cost: Free for you as an INMA member.
  • How: Send an e-mail to Krista Avedikian at krista.avedikian@inma.org.

A recording of the Webinar will be made available to INMA members.