Honolulu Star-Advertiser’s digital billboards are nothing short of game changing.
With over 100 digital screens residing in various retail outlets in the Honolulu marketplace playing 15-second videos on a three-minute clock, the videos are shared between the publisher, retailer, and vendor/advertiser. The news media company has plans to grow to 500 outlets in the near future.
This initiative has a revenue projection of approximately US$700,000 and will continue to increase as more screens are added statewide.
On Wednesday, May 30, INMA will offer a live Webinar on this subject, presented by Aaron Kotarek, vice president of circulation at the Honolulu Star-Advertiser.
Some of the topics that will be covered include:
The new in-store digital billboard business is 100% incremental revenue and taking money away from TV, agencies, and other digital platforms in the market.
With added technology, these in-store digital billboards provide retailers and advertisers detailed reporting on who is viewing their video advertisements and the exact time(s) those particular demographics are viewing.
The opportunities generated from this programme for the newspaper, advertisers, and stores is extremely impressive and only projected to grow. Learn how this project was implemented, what it takes, and how it’s growing Honolulu’s business by creating a new advertising vehicle that’s creating more sales for all.
- Date: Wednesday, May 30, 2018.
- Time: 10 a.m.-11 a.m. New York time.
- Cost: Free for you as an INMA member. Webinars are only available to INMA members.
- Register: For all inquiries, send an e-mail to Krista Avedikian at firstname.lastname@example.org.
For information on all upcoming INMA Webinars, visit here.