Upcoming INMA Meet-Up: How News Corp moved regional readers from print to online

By Shelley Seale


Austin, Texas, United States


Across the world, the fall in advertising spend amid the COVID-19 pandemic challenged the business model of news. Many publishers faced a dilemma of whether to try to save their newspapers or focus on saving journalism instead.

The leading Australian publisher News Corp was no different. Earlier this year, it stopped printing more than 100 regional and community titles and moved them to a digital-only format. The decision was widely reported as a disaster for journalism, but was it really?

News Corp not only succeeded in activating its print readers into digital subscriptions, it also expanded into new territories and launched new digital-only titles in the regions it had not previously covered.

In a Readers First Meet-Up on Wednesday, INMA Researcher-In-Residence Grzegorz Piechota will talk to News Corp Australia’s Brendan Collogan, general manager for digital consumer revenue, about the lessons learnt in the past months and the practical side of helping readers move from print to online.

Topics that will be addressed at this meet-up include:

  • What’s a business case of a digital-only regional or community news brand?
  • How do you prepare your readership and organisation for the shift when the time comes?
  • How do you help your existing readers to move from print to online?
  • How do you evaluate opportunities in launching digital-only products in new markets?

Webinar details:

Date: Wednesday, September 16, 2020.

Time: 10:00 a.m. - 11:00 a.m. New York time.

Cost: Free for you as an INMA member. Webinars are only available to INMA members.

Register: You can register here, or send an e-mail to Krista Avedikian at krista.avedikian@inma.org for more information.

For information on all upcoming INMA Webinars, visit here.

About Shelley Seale

By continuing to browse or by clicking ‘I ACCEPT,’ you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.