Unique print + digital dynamic at center of new INMA Outlook report
INMA News Blog | 12 December 2012
This 12th annual assessment of opportunities and threats for news publishers is written by INMA Executive Director and CEO Earl J. Wilkinson.
To get your report:
- Members: Click here to download your free report.
- Non-Members: Click here to order the report online.
News Media Outlook 2013’s key conclusion is this: The exponential changes that technology will bring to how information is processed and consumed in the next five years requires a relentless drive by news publishers today to diversify revenue streams and take full advantage of the unique synergies of print and digital platforms.
The report covers seven key areas:
- The key issues in the emerging print + digital ecology.
- The revenue opportunities most likely to replace print advertising.
- An honest assessment of where print fits in multi-media plans.
- The transformational mobile moment confronting us.
- The exponential times of abundance we live in.
- Leading the hybrid news industry in a time of extraordinary change.
- What happens to journalism and brands in this age of transition.