Before we leap forward, as no doubt we will all do next week with the holidays and 2014 behind us, let us take a moment to look back at the INMA.org articles that garnered the most views.
1. Cross-media study shows print advertising has highest ROI, by Cebuco’s Erik Grimm (February 4, 2014).
2. Financial Times weighs in on Web vs. native app debate, how technology has shaped its own digital strategy, by FT Labs’ Graham Hinchly (January 20, 2014).
3. How to get 80,000 digital subscribers by publishing one story a day, by Axel Springer’s Pit Gottschalk (September 8, 2014).
4. Gannett shares 5 lessons learned by asking advertisers what they want, by Gannett’s Michelle Krans (June 30, 2014).
5. 10 big ideas that will guide news publishers in 2014, by INMA’s Earl J. Wilkinson (January 13, 2014).
6. Time to dismantle the newspaper factory culture, by Louisiana State University’s Steve Buttry, formerly of Digital First Media (March 3, 2014).
7. Native app? HTML5? Hybrid? An inside look at how and why Verdens Gangs transitioned its VG+ mobile app, by VG Mobil’s Padraic Woods (May 5, 2014).
8. The tablet vs. the smartphone: What is the device of the future?, by The Toronto Star’s Sandy MacLeod (July 20, 2014).
9. What’s next for media paywalls?, by The Toronto Star’s Sandy MacLeod (May 15, 2014).
10. Research proves media brands must supplement — not supplant — print with digital for advertising mix, by CoreLogic RP Data’s Kylie Davis, formerly of News Corp (April 21, 2014).
A fascinating mix.
As we look ahead to 2015 — with a new Media Leaders blog in its early stages and more focus on e-commerce, revenue diversification, Big Data, and the continued possibilities of mobile — we look forward to tackling the key industry topics with you.
Happy New Year!