September Ideas Magazine now available to INMA members

By

September 2010 edition of Ideas Magazine
September 2010 edition of Ideas Magazine

The September edition of Ideas Magazine is now online and available to INMA members – featuring a cover story about the infomediary strategy for newsmedia companies and 10 revenue-generating case studies.

The magazine can be downloaded by INMA members two ways:

The cover story by smartFOCUS ASTECH President Tom Ratkovich looks at the infomediary strategy for newsmedia companies which works around the traditional newspaper revenue model to develop discrete, targetable audiences – a stepping stone to monetization.

Meanwhile, INMA members contributed case studies this month, including: the Globe and Mail, Schibsted, Commercial Appeal, Expressen, Austin American-Statesman, Wegener Nieuwsmedia, Independent Newspapers South Africa, Democrat and Chronicle, Cape Times, Star-Advertiser, an d the Hamilton Spectator.