September edition of Ideas Magazine ready for download

By

The new scarcity — human attention — has caused news publishers to rethink their attention-holding strategies. Authors Bill Densmore and Daniel L. Williams dive deep into the 2011 Donald W. Reynolds Journalism Institute’s report, “From Paper to Persona: Managing Privacy and Information Overload; Sustaining Journalism in an Attention Age.”

This month’s magazine is easier to retrieve in your inbox. Please check your e-mail to download the new issue in seconds.

You may also always retrieve your Ideas Magazine by:

The cover story, “The Attention Age and its opportunities for the newsmedia industry,” reviews and updates some of the findings and assertions of the report, focusing on a case study from a U.S. daily newsmedia company — The Day, in New London, Connecticut.

The September issue also includes these case studies:

  • South China Morning Post relies on its friends to increase circulation of its employment publication.

  • Fairfax Regional Media’s reader-engaging app transforms Australian newspapers.

  • Expressen Bus becomes mobile marketing tool, strengthens local brand.

  • Ekstra Bladet curated comic strips by cartoonist Morten Ingemann to create revenue and boost brand and circulation.

  • VG collaborates with Statiol Fuel & Retail to build traffic for a carwash advertiser and customer satisfaction.

  • Goldcoast Bulletin’s Saturday campaign ups traffic for local advertisers and gives budget-minded consumers a break.

  • The Press’ “Long Lunch Competition” helped rebuild a local theatre damaged in the earthquake.

  • U.K. Regional Publishing Company Archant’s multi-platform “Where’s Jack?” campaign drives home page visitors.

  • West Australian’s Festival of Christmas lights up the city for the holidays, increases circulation, and brings in A$100,000 in advertising revenue.

  • Vanguardia’s “You Write the Future” initiative uses a highly visual campaign, mobile voting research, social media, and “bathroom” opinions.

  • The Dominion Post partners with Suzuki to entice single copy buyers and Web site users for a new car give-away.
By continuing to browse or by clicking ‘I ACCEPT,’ you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.
x

I ACCEPT