WWhat, why, and how to prioritise finite marketing resources as “newspapers” shift to “newsmedia companies” is the focus of a new INMA report titled “Reallocating Marketing In the Age of Multi-Media.”
Based on interviews with top news companies in North America, Europe, Africa and the South Pacific, the INMA report provides a vital snapshot of:
- What marketing looks like within single-medium newspaper companies yesterday versus multi-media news companies today.
- How marketing budget allocations are changing.
- The role of brand marketing versus platform marketing.
Companies interviewed include Tribune's Los Angeles Times and Chicago Tribune, Dow Jones' Wall Street Journal, The Dallas Morning News, Schibsted's Verdens Gang and Aftenposten, Axel Springer's Die Welt and Bild, Kleine Zeitung, Ringier, Gazeta Wyborcza, News Ltd., and Independent Newspapers Cape.