Are you measuring the right things to determine your success?
In this month’s Ideas Magazine cover story, authors Andrew McFadden and Jeremy Mims suggest the demise of the pageview metric and focus in on measurements that indicate success to improve engagement and grow revenue.
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The cover story, “Industry metrics: Is it time to say goodbye to the pageview?” highlights how The Press-Enterprise traded the pageview and other metrics for proactive and meaningful analytics.
The October issue also includes these case studies:
- Adelaide Trader’s multi-media campaign rebrands to increase ads and connect with readers.
- El Bocón’s “Stop the Violence” campaign features a day without soccer news — a bold move for a sports journal.
- The Burlington Free Press grows readership of digital options by 40%, improves digital subscriber rate.
- Correio da Bahia’s ”Where’s My Trio” Carnival initiative brings readers into the world’s largest street party.
- Dainik Bhaskar Group’s “Brain Hunt 2012” engages young readers, resulting in 80,000 qualified entries and a presidential visit.
- The Gazette’s 6-year-old “Words Matter” Campaign goes digital and transforms its print front page.
- The Hindustan Times’ unique print-plus-digital “No TV Day” campaign engages readers and advertisers.
- The Irish Examiner’s “Special Investigations” initiative invests in journalism and wins readership.
- KubasPrimedia uses research to debunk the myth that smaller pages mean smaller revenue.
- Singapore Press Holdings’ blog club brings in 50% of Web site’s monthly revenue, increasing it 90% in one year.
- Stampen Group’s Free Mitt i grows its circulation on trust, reliability, and local focus.