How to engage new audiences and combat news avoidance through constructive journalism is the focus of a INMA’s latest strategic report.

Engaging New Audiences with Constructive Journalism delves into:

• How bad news became a good thing.
• The negative news paradox.
• The power of positive storytelling.

Click here to download the report 

Per the report, research shows negative news often earns more clicks, but positive news is more likely to lead to conversions, pointing to the business model for constructive journalism. 

Written by INMA Ideas Blog Editor Paula Felps, Engaging New Audiences with Constructive Journalism shares how constructive journalism is helping companies change their approach and re-engage audiences. 

The report references peer-reviewed studies that found that, compared to conventional journalism, constructive journalism had a positive effect on news consumers and not only motivated them to take action but also increased engagement with the news organisation or the author of the article. 

According to Felps, constructive journalism is providing solutions for readers instead of simply overwhelming them with bad news. 

Among the report’s case studies are Austria’s Kleine Kinderzeitung, Gannett | USA Today, The Times of India, DRIVE, and Dainik Jagran.

Engaging New Audiences with Constructive Journalism and all other INMA strategic reports are available for free to INMA members and for purchase by non-members at INMA.org/reports.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .