Breaking down what news media companies are doing with generative AI for workflow efficiency and consumer-facing products is the focus of a new INMA report released today.

“How News Publishers Are Using GenAI Right Now” delves into: 

• The excitement and fear of GenAI for news publishers.
• The possibilities of the technology.
• Current best practices.
• The future of GenAI in media. 

Click here to download the report 

The 34-page report report is the first of multiple generative AI reports INMA intends to release as part of its Generative AI Initiative in 2024, each geared toward use cases in the moment, the current industry thoughts on the topic, and how the excitement-to-panic ratio is going with news media leaders.

In addition to sharing how companies are using generative AI, “How News Publishers Are Using GenAI Right Now” includes a broad look at GenAI search, current recommended best practices for news organisation teams, and thoughts on the future of GenAI and global media.

Written by INMA Generative AI Initiative Lead Sonali Verma, the report features 31 specific ways news media companies are using GenAI in two categories — workflow enhancements for efficiency and consumer-facing products.

Included in the report are examples from Bauer Media, Ippen Digital, Bayerischer Rundfunk, JP/Politikens, Grupo RBS, DPG Media, HT Media, Politico, Nikkei, Nederlandse Publieke Omroep, Clarin, MediaCorp Singapore, Rede Gazeta, Hearst, HT Media, Trustmedia, Financial Times, Ringier Axel Springer, Mediafin, Stuff, Palm Springs Post, Sanoma Media, Times Internet, The New York Times, Medien Hub Bremen-Nordwest, and Tamedia.

“How News Publishers Are Using GenAI Right Now” is available for free to INMA members and for purchase by non-members at INMA.org/reports.

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