How news media companies are employing the emerging field of Artificial Intelligence (AI) to make exponential leaps forward in predictive analytics and content efficiencies is the focus of INMA’s new report, released today.
“Artificial Intelligence: News Media’s Next Urgent Investment” explores early uses of AI by data-focused media pioneers. Long-term investors in the smart use of data analytics, these cutting-edge media companies now employ AI for social media virality, target advertising, gender and age identification, sentiment analysis, robo-journalism, speech recognition, automated news briefings, recommendation engines, content segmentation, and the identifying the legitimacy of content.
Key themes covered in the report include:
- What is Artificial Intelligence, how does it apply to media, and what is its urgency today?
- AI challenges for news media, including ROI, language, and finding talent.
- Natural language processing such as robo-journalism, speech recognition and automated news briefings, sentiment analysis, and recommendation engines
- Predictive analytics to correlate metrics such as revenue to content usage, gender prediction, age prediction, social media virality, target advertising, and how people become subscribers.
- Machine learning/neural networks to identify whether content is legitimate, the elevation of relevant content, weeding out spam, and more.
- The emerging field of personalisation using AI for information crawling, social media analysis, user profiling, information modeling, and more.
- Whether media companies should build their own AI components or buy — including recommendations for natural language processing, machine learning/neural networks, and predictive analytics.
Among media companies featured in the new INMA AI report are The Washington Post, Financial Times, Schibsted, Mediacorp, Weather Channel, The New York Times, and Newsday.
The AI report is available for free to INMA members and available to non-members for US$795 — which includes one year of association membership, all strategic reports in the next year, and access to all INMA content and peer connection tools.
INMA members may download the report and non-members may order the report by going to www.inma.org/reports.cfm.