Today INMA released its final stratetic report of the year, diving into what the news media industry learned about generative AI in 2024 and the key trends to watch next year.

The report, 6 Emerging GenAI Trends for Media to Watch in 2025, discusses:

• How GenAI is driving personalisation.
• The impact on advertising and subscriptions.
• The rise of synthetic voices and AI-generated video.
• The emergence of conversational products.
• Where human editors fit in GenAI-fueled workflows.
• Uncovering patterns and insights in data.

Click here to download the report

Written by INMA Generative AI Initiative Lead Sonali Verma, this report is designed as a review of what INMA has learned about GenAI in 2024 and what’s to come in 2025. 

The third GenAI report offered by INMA this year, 6 Emerging GenAI Trends for Media to Watch in 2025 digs into the ways GenAI is being used and what that means for individuals and the industry alike.

The report looks at global trends in AI usage in the news media based on INMA conversations with more than 135 different publishers throughout the year. According to Verma, there are six trends INMA sees emerging. She also looks at the question of humans that inevitably accompany technological advances.

The report features examples from Süddeutsche Zeitung, Ippen Digital Group, Clarín, Particle, Hearst, The New York Times, The Times of India, Dagbladet Information, Stuff, Medien Hub, Off Radio Krakow, Svenska Dagbladet, Ringier, RCS Mediagroup, Aos Fatos, El Surtidor, The Washington Post, Schibsted’s VG, Wirtualna Polska, GMA News, Financial Times, Omni, and Newsquest. 

6 Emerging GenAI Trends for Media to Watch in 2025 is available for free to INMA members and for purchase by non-members at INMA.org/reports. The two previous reports by Verma are 10 Problems GenAI Solves for News Media Companies and How News Publishers are Using GenAI Right Now.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .