How publishers address the changing shape of consumer attention through social media optimisation (SMO) is the focus of a new INMA publication released today.
To obtain your copy of the “Newspapers and Social Media: From Monologue to Dialogue” e-publication:
- Members: This is free to you as part of your INMA membership. Click here to download the publication now.
- Non-Members: For complete information on the publication, including a tablet of contents, click here and order online.
In “Newspapers and Social Media: From Monologue to Dialogue,” you will learn:
- Why social media engagement gives new life to news and advertising.
- How to translate your news brand's voice into a voice that is social.
- How to build social experiences around content.
- The proper amount of feed automation versus personal curation.
“Newspapers and Social Media: From Monologue to Dialogue” looks at newspapers that are making big and small bets on social media by creating a systematic dialogue with readers and advertisers:
- Financial Review Group
- Folha de S. Paulo
- The Guardian
- Huffington Post
- Mediahouse Limburg
- Tribune Company
Instead of positioning social media as a fringe part of a newspaper's engagement strategy, “Newspapers and Social Media: From Monologue to Dialogue” highlights companies that are injecting Facebook, Twitter, and others into the core of what they do:
- Dialogue with readers.
- Setting up advertisers with social media.
- Training staff to create an echo chamber for content.
The new INMA publication is available for free to INMA members and for US$295 for non-members. The publication is aimed at news industry executives charged with audience strategy, marketing, editorial, and advertising.