NAA conference shines light on sea change in audience and advertising toward digital opportunities

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INMA has posted a member-exclusive executive summary of the just-completed Newspaper Association of America (NAA) mediaXchange conference in Dallas, which focused on the sea change in audience and advertising toward digital opportunities.

INMA offers two ways for members to view and consume:

Key themes covered in this executive summary include cross-media integration, managing links, paid content, Twitter, Groupon-like opportunities, social media, digital targeting, tablet strategies, and the future of advertising.

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