The May edition of Ideas Magazine is now available for download and consumption by INMA members:

Key themes this month: re-purposing content for niche audiences who will pay, early results from pay wall experiments, newsroom integration, adding value for advertisers, and an auction business model.

This month’s cover story, titled “Print media’s treasure hunt for paying customers,” looks at what print media must do to embrace online, mobile and pay walls. U.K.-based author Paul Skeldon says newspapers must re-purpose existing content to create offerings through new channels, targeting customers who will pay for extra content.

Meanwhile, strong audience- and revenue generating case studies from the Mirror Group, Canwest, 24sata, Blick, The Record, Mediasite, The West Australian, Mid-Day, The Irish Times, The Gazette, The Sacramento Bee, and The StarPhoenix.

As you know, Ideas Magazine is a reverse-publishing model. Most articles are posted first to, then curated a month’s end into a packaged digital version.