LinkedIn INMA chat: Monetising outbound traffic


INMA would like to invite you to this week’s LinkedIn INMA Chat, focused on a presentation by Sean Duckett, business development manager/digital at The Gazette. Duckett, who will ask questions and create a poll, will be joined by other industry leaders as we count down to INMA’s upcoming Audience Summit.

Most major publishers have been offered the opportunity to generate additional revenue by linking to content on external sites. A typical arrangement will see the publisher collect a percentage of the revenue generated on a cost-per-click model.  

While some publishers are more than happy to bring in more revenue this way, others cite concerns such as a discomfort in sending traffic off-site and control over types of content and sites readers are led to, as reasons to steer clear.

The conversation continues on LinkedIn throughout September, leading up the INMA Audience Summit in October, at which all four LinkedIn participants are speaking. Other LinkedIn discussion dates on the topic are:

  • September 23: Engagement.

  • September 30: Loyalty, brand development, and affinity marketing.

All INMA members are eligible to join our page; just ask and we’ll approve you as quickly as we can.

The Audience Summit is October 10-11 at the Bellagio in Las Vegas, Nevada. Click here for more details.

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