Williams describes Big Data as “nothing without a purpose to transform it into actionable customer intelligence that positively differentiates your products and services at a time when all media brands compete for diminishing share of voice in the so-called attention age.”
Listen and discuss audience research strategies this week with Williams, Tom Ratkovich (managing partner, Leap Media Solutions), Frank Horvath (vice president/circulation and marketing, Los Angeles Times), and Michael Moses (consumer marketing and audience development director, The Day Publishing Company).
The conversation continues on LinkedIn throughout September, leading up the INMA Audience Summit in October, at which all four LinkedIn participants are speaking. Other LinkedIn discussion dates on the topic are:
- September 16: Customer monetisation.
- September 23: Engagement.
- September 30: Loyalty, brand development, and affinity marketing.
All INMA members are eligible to join our page; just ask and we’ll approve you as quickly as we can.
The Audience Summit is October 10-11 at the Bellagio in Las Vegas, Nevada. Click here for more details.