Leveraging sustainable growth is focus of 92nd INMA World Congress of News Media
INMA News Blog | 06 April 2022
The 92nd-Annual INMA World Congress of News Media will be held May 5-26 and will explore how to leverage growth from the emerging news media playbook that sustains journalism, locks in transformation gains, and builds on differentiating value propositions amid a changing consumer landscape.
Conducted across 20+ hours of programming and featuring the global news industry’s premium case studies and aspirational keynotes, the INMA World Congress of News Media will focus on seven areas:
- Emerging trends in news media.
- Maturing data organisation.
- Bundling new value as subscription models evolve.
- What we sell and how we sell it.
- How product mindsets are lifting results.
- Newsrooms and the bridge to the business of news.
- Growth path ahead for news media.
The INMA World Congress is annually considered the news industry’s best executive-level briefing on trends and best practises. Thousands of World Congress alumni have come away with insights, ideas, benchmarks, and inspiration across the news media business. The first 20 speakers have been announced, with more being added in the coming weeks.
Held virtually for the third year, the INMA World Congress will explore each of the core value drivers and then look across those drivers at the opportunities that are emerging, including answering questions like:
What should the c-suite prioritise? How to allocate resources that scale? What does success look like? What to build versus what to buy? When to lead and when to follow? How to bolster your mission? How to acquire and retain talent? When to gather as a team and when to stay home?
In addition to executive briefings by INMA initiative leads, the World Congress features case studies from Bild Group, Condé Nast, The Economist, Gannett | USA Today Network, Infoglobo, Jagran New Media, La Nación, McClatchy, News UK, Nine, Schibsted, Times Internet, and Torstar, among others. Additional case studies and Congress keynotes will be announced soon.
The INMA World Congress includes key supporters such as the Google News Initiative, Meta Journalism Project, BlueConic, Piano, Ring Publishing, Stibo DX, Viafoura, and MPP Global Solutions.
The discounted registration deadline is April 30. To register for the INMA World Congress, go to www.inma.org/worldcongress.