Krakow conference include 3 pre-event seminars: research, local media, sport


The INMA/OPA Europe Conference September 29-October 1 in Krakow, Poland, will feature three pre-conference seminars. A “Low-Cost, High-Value Research Seminar” will look at how research is being done and sold within newspaper companies, advertising pricing, advertising models in print, and multi-media research. A Local Media Seminar will look at the integration of print and web and integrating advertising sales. A Sport Seminar will look at product and advertiser opportunities surrounding the Euro 2012 football championship. Early Krakow conference information may be found by clicking here.