The June edition of Ideas Magazine features “Why the Detroit Story Matters” as the cover story, along with 13 revenue-generating profiles of newspapers on five continents. The magazine can be downloaded by INMA members two ways:
Key themes this month include selling audience to advertisers, CRM, innovative product development, promotions that drive sales, and more.
The cover looks at the amazing story of the Detroit Free Press and The Detroit News one year after reducing home delivery to three days a week. The newspapers have kept the majority of their print subscribers, stabilised advertising revenue, improved its finances, and is shifting to a digital future.