INMA announced today that the 96th-annual World Congress of News Media will be held May 4-8, 2026, in Berlin.

Unveiled during the association’s New York World Congress of News Media at The TimesCenter, INMA leaders pointed to Germany’s fast-developing news media industry and the German news industry’s rapidly expanding participation in INMA as key reasons for selecting Berlin. 

As part of its announcement today, INMA opened its Berlin 2026 Web site at INMA.org/berlin.

The INMA World Congress is the news industry’s premier annual event dedicated to the business of media and journalism. Across two days of conference, two days of study tours, and one day of seminars, INMA spotlights how to grow audience, brand, and revenue through the inspiration of members and the storytelling of the association’s unique voices.  

More than 600 professionals from the top news media companies in 50+ countries are expected to attend the INMA Berlin Congress – including c-suite executives from Africa, Asia/Pacific, Europe, Latin America, the Middle East, and North America. 

Venues selected for INMA Berlin include: 

• Axica for the media conference, located next to the Brandenburg Gate.

• Museum Island Colonnades & Neues Museum, a world-famous UNESCO heritage site, for the Congress’ welcome reception.

• A Spree River evening boat tour will highlight the city’s contrasts: historic façades and bold architecture.

• Legendary Tipi am Kanzleramt for the Global Media Awards Dinner, with a 1920’s flair.

• Hotel Adlon Kempinski, located next to Axica, will host week-ending seminars. 

With the theme of “From Walls to Bridges: News Media Reimagined,” the INMA programme aims to help news publishers navigate uncertainty across four forces reshaping news: 

• Reinvention: The business of news under pressure — and full of possibility.

• Collision: Tech, trust, and transformation crashing into the newsroom.

• Unification: Breaking silos and building bridges across editorial, product, tech, and commercial.

• Mobilisation: Turning strategy into action with talent, tools, and mindset for what’s next. 

In addition to INMA’s one-of-a-kind conference, the week includes:

• Berlin study tours: With 4,500+ tech startups and a thriving creative economy, Berlin is a hub for media innovation, AI, and digital experimentation. INMA will visit up to 16 news media companies across two study tours, giving participants a peek behind the scenes of some of the biggest brands in news media.

• Seminars: End-of-week half-day seminars will go deep into INMA specialties, including digital subscriptions, generative AI, product and tech, advertising and commerce, and newsroom transformation.

• Welcome reception at UNESCO World Heritage museum: The Museum Island Colonnades & Neues Museum opening reception will provide INMA delegates access to this historic UNESCO World Heritage site in the heart of Berlin. 

• Awards dinner at Tipi am Kanzleramt: The Global Media Awards Dinner at the renowned Tipi am Kanzleramtwill not only reveal 2026 INMA honourees but will offer a unique blend of charm, history, and modernity, reflecting Berlin’s spirit of rebellion.

• Ask Me Anything sessions: Meanwhile, INMA will continue making its subject matter experts available to corporate members attending the Berlin event in “Ask Me Anything” private sessions.

“Berlin is the perfect backdrop for INMA’s 2026 World Congress Week because of its history as a city of reinvention and its status as a stronghold for press freedom,” said Earl J. Wilkinson, executive director and CEO of INMA. “We’ll meet at the heart of a city that symbolises transformation, openness, and change where we will aim to find unique insights, innovations, and inspiration for attendees.”

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .