INMA World Congress in May will focus on post-COVID growth path

By Dawn McMullan


Dallas, Texas, USA


The 91st Annual INMA World Congress of News Media will be held May 6-27 and will explore the emerging growth path for journalism-rich news brands, the changed revenue environment, differentiating in a toxic information market, and locking in subscribers for financial sustainability.

Conducted across 20+ hours of programming and featuring the global news industry’s premium case studies and keynotes, the INMA World Congress will focus on seven areas: 

  • The big trends in news media.
  • Deploying smart data to extract opportunities.
  • Optimising the advertising comeback.
  • Media inspirations from around the world.
  • Creating the next subscriptions growth path. 
  • Why a product mindset has become the new requirement.
  • Creating value at the “new” media company.
INMA's 91st-annual World Congress of News Media will dive into the transformation in the media industry during the COVID year.
INMA's 91st-annual World Congress of News Media will dive into the transformation in the media industry during the COVID year.

Most of these seven areas will include, for the first time, an executive briefing by INMA specialists in leadership, data, advertising, subscriptions, and product.

The World Congress Web site is now live at, featuring the first moderators and speakers.

The INMA World Congress is annually considered the news industry’s best executive-level briefing on trends and best practices. Thousands of World Congress alumni come away with insights, ideas, benchmarks, and inspiration across the news media business. 

Held virtually for the second year, the INMA World Congress will explore how transformation agenda accelerated, value propositions changed, subscriptions soared, and data and product emerged as resource winners of the news business.

Yet what comes next for a news media business that has more optimism leaving COVID-19 than it had entering the pandemic? Cutting across the INMA network of nearly 17,000 members, what core principles emerged that can be shared with fellow news brands?

The INMA World Congress includes key supporters such as the Facebook Journalism Project, Google News Initiative, Piano, Protecmedia, Ring Publishing, and Stibo DX. 

To register for the INMA World Congress, go to

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. The INMA community consists of nearly 17,000 members at 890 media companies in 75+ countries. INMA is the news media industry’s foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, an unparalleled archive of best practices, and strategic initiatives focused on digital subscriptions, smart data, and product.

About Dawn McMullan

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