INMA Webinar offers insight into how data can grow news business

By Dawn McMullan


Dallas, Texas, USA


How media companies can build a data-rich and customer-centric culture is the focus of the latest INMA Webinar, “How Empathy and Data Can Grow Your News Business”:

  • Wednesday, April 12
  • 10:00 a.m.-11:00 a.m. (New York time)
  • INMA members only
  • To request an invitation, e-mail
Join INMA for a webinar about how to succeed in the relationship economy.
Join INMA for a webinar about how to succeed in the relationship economy.

The Webinar is based on the soon-to-be-released book, How to Succeed in the Relationship Economy, and will be presented by co-author Xavier van Leeuwe, director of marketing and data for NRC Media in The Netherlands. Co-authors Matt Lindsay, president of Mather Economics, and Matthijs van de Peppel, manager of data intelligence and CRM for NRC Media, will join Xavier as Webinar panelists.

This Webinar is perfect for media companies looking to build, enhance, or perfect their data strategy – a crucial desire expressed by INMA members worldwide. The book (and Webinar) is based on learnings from 500+ media titles worldwide, so this is an invaluable opportunity to tap a fantastic knowledge base.

This practical, interactive Webinar is free to INMA members, and you will be notified of the Webinar’s recording afterward.

About Dawn McMullan

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