Helsingin Sanomat built a strategy to grow digital subscriptions by delivering metrics to its newsroom. These metrics coupled with content development based on verifiable information built a growing subscription model.

Learn more about this novel approach by joining INMA for this in-depth Webinar this morning.

INMA holds Webinar Tuesday morning on how Helsingin Sanomat's successful digital subscription strategy.
INMA holds Webinar Tuesday morning on how Helsingin Sanomat's successful digital subscription strategy.

Join presenters Managing Editor Esa Mäkinen and President Petteri Putkiranta live from Helsinki as they share their story. INMA Executive Director/CEO Earl J. Wilkinson will moderate.

Webinar highlights:

  • Date: Tuesday, October 31.
  • Time: 10:00 a.m.-11:00 a.m. New York time.
  • Cost: Free for you as an INMA member.
  • How: Send an e-mail to Krista Avedikian.

In this live session, Mäkinen and Putkiranta will make a presentation followed by Q&A. A recording of the session will be made available to INMA members.