INMA unveils Global Media Awards winners, COVID campaigns get top nod

By Dawn McMullan

INMA

Dallas, Texas, USA

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INMA today announced first-place winners in the 2020 Global Media Awards competition, with the grand prize presented to the collective work of news media companies in their inspirational response to the COVID-19 crisis. 

Because the COVID-19 crisis caused the cancellation of INMA’s World Congress of News Media in Paris, today’s announcement was broadcast globally on multiple channels. Jamaican TV host Terri-Karelle Reid emceed the awards announcement, with commentary from Chrissy Towle of the Google News Initiative and Earl Wilkinson of INMA.

The INMA Global Media Awards competition rewards innovation and excellence in growing audience, brand, and revenue. 

From the competition’s 922 entries from 262 news brands in 44 countries, Global Media Awards were announced for news media companies from five continents — with the most emotional moments coming from the responses to the coronavirus and its economic impacts. From 185 finalists, 32 were selected first-place recipients.

Due to the “trust, innovation, and agility” demonstrated by the news media industry in the unprecedented response to COVID-19, INMA chose to honour the collective outreach of media companies than any one company or campaign. While the competition deadline was late January, INMA re-opened the competition with a bonus pandemic response category in April.

INMA added a just-in-time category to its Global Media Awards to reward initiatives in response to the COVID crisis. A total of 98 news media companies entered, of which 12 made the list of finalists.
INMA added a just-in-time category to its Global Media Awards to reward initiatives in response to the COVID crisis. A total of 98 news media companies entered, of which 12 made the list of finalists.

Ten regional “Best of Show” winners, selected by judges from first-place recipients, were:

In making an honourary aggregate selection for the global “Best in Show,” Reid said: “In a first in the 83-year history of the INMA awards, no single entry has been judged the global ‘Best in Show.’ Instead, in honour of the courageous work done by media companies worldwide during the COVID-19 crisis, INMA awards the global ‘Best in Show’ to all news brands who are “leaning in” to this unprecedented moment. 

“Not just the 98 companies that submitted for the COVID-19 category, but to all who are digging deep to project the power, the passion, and the soul of news brands — especially when it matters the most,” Reid added. “To those who are elevating their journalism and differentiating themselves from what seems at times like the bottomless pit of fake news. This year’s global ‘Best in Show’ goes out to each of you — and your teams that are changing the game for news media in 2020.” 

INMA has rewarded excellence in news media since 1937. This year across 16 categories, the Global Media Awards competition rewards innovation in building news brands, platform excellence, audience development, advertising sales, and nurturing corporate culture. Entries also are divided into two groups: global/national brands and regional/local brands.

Some 42 media experts from 20 countries judged the competition in February and April, focusing on breakthrough results, unique concepts, strong creativity, innovative thinking, and winning synergies across media platforms.

“If you separate out the COVID category, the themes that stand out in this year’s winners are data and subscriptions,” Wilkinson said. “It is part of the ‘new normal’ for media that everything is data-infused and tilted toward reader revenue. Yet the COVID category yielded an amazing 98 entries, from which 12 finalists were selected, and two inspirational winners were announced. I can’t say enough about the trust, innovation, and agility projected in these COVID campaigns.”

Dr. Terri-Karelle Reid, who has hosted the INMA Global Media Awards multiple times, emceed the organisation's first virtual GMA presentation.
Dr. Terri-Karelle Reid, who has hosted the INMA Global Media Awards multiple times, emceed the organisation's first virtual GMA presentation.

About INMA

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-media environment. The fast-growing INMA community consists of more than 12,000 executives at 800+ media companies in 70 countries. INMA is the news media industry’s foremost ideas-sharing network with members connected via conferences, reports, webinars, chats, and an unparalleled archive of best practices.

INMA Global Media Awards results

Editor’s note: Group 1 represents regional/local brands, and Group 2 represents global/national brands. Honourable mentions are listed alphabetically.

Category 1: Best Brand Awareness Campaign

Group 1

Group 2

Category 2: Best Public Relations or Community Service Campaign

Group 1

Group 2

Category 3: Best Use of an Event to Build a News Brand

Group 1

Group 2

Category 4: Best Use of Data Analytics or Research

Group 1

Group 2

Category 5: Best Use of Print

Group 1

Group 2

Category 6: Best Use of Video

Group 1

Group 2

Category 7: Best Use of Audio

Group 1

Group 2

Category 8: Best New Technology or Digital Product

Group 1

Group 2

Category 9: Best Idea to Encourage Print Readership or Engagement

Group 1

Group 2

Category 10: Best Idea to Grow Digital Readership or Engagement

Group 1

Group 2

Category 11: Best New Digital Subscription Initiative or Concept

Group 1

Group 2

Category 12: Best Idea to Acquire or Retain Advertising Clients

Group 1

Group 2

Category 13: Best Execution of Native Advertising

Group 1

Group 2

Category 14: Best New Initiative to Enhance Corporate Culture

Group 1

Group 2

Category 15: Best New Initiative to Empower and Retain Talent

Group 1

Group 2

Category 16: Best Initiative in Response to COVID-19

Group 1

Group 2

The next Global Media Awards competition deadline is Friday, January 29, 2021.

About Dawn McMullan