INMA will hold five end-of-year town halls over the next five weeks distilling, spotlighting, and unveiling key learnings from the association’s initiatives and projects in 2024. 

The two-hour virtual events — on the topics of GenAI, Product & Tech, subscriptions, CMS, and newsroom transformation — will be free to INMA members and the news industry at large.

Click here for town hall details and how to register

“These town halls reflect end-of-year report cards on the priority initiatives and projects by INMA and will bring together the year’s top takeaways and insights in a five-week package never before seen in the news industry,” said Earl J. Wilkinson, executive director and CEO of INMA. “We welcome INMA members and the news industry to participate in these town halls that we’re proud to make freely available.”

Generative AI Town Hall, November 13: How generative AI is re-writing the operations and best practices of news media companies will be the focus of this town hall moderated by GenAI Initiative Lead Sonali Verma. In addition to what INMA has learned from the past year, hear how gen AI has been put in practice by the Financial Times, algorithmic distribution and growth strategies by Times Internet, AI developments to track in 2025, and how INMA will attack the subject in the year ahead. Click here to register.

Product & Tech Town Hall, November 20: What product and tech is telling publishers about organisations, product branding, user experience, and matching content with people at the right time is the focus of this town hall led by Product & Tech Initiative Lead Jodie Hopperton. In addition to what INMA has learned about the product & tech space and what we expect to unveil next year, the town hall will hear about nimble organisational structures at Mediahuis and Der Spiegel; premium content at The Hindu and Schibsted; personalisation, brand, and UX at Condé Nast; and emerging lessons on product branding from recent California tours. Click here to register.

Subscriptions Town Hall, December 4: Push past the myth of a subscriptions ceiling with the power of news brands, big news coverage, and personalistion to pursue growth in this town hall led by Readers First Initiative Lead Greg Piechota with guests from Schibsted and Harvard Business School. The town hall will look at what INMA has learned about subscriptions in the past year, explore the five promises of personalisation, prioritising volume vs. revenue growth, opportunities for growth beyond fake subscription ceilings, publisher lessons on the subscriptions path, and what the year ahead in subscriptions is starting to look like. Click here to register.

CMS Town Hall, December 11: Expanding on the CMS Vendor Selection Tool unveiled by INMA and the Google News Initiative last year, join us for a special town hall led by Jodie Hopperton, INMA Product & Tech Initiative lead. Guests from Real Story Group and Google will join as we go deeper into CMS with an all-new landscape view of the CMS market, a deep dive into WordPress and plug-ins for news – plus updates to the popular CMS selector tool. Click here to register.

Newsroom Transformation Town Hall, December 16: How change management muscle is essential now to digitally transform newsrooms is the focus of this town hall led by Newsroom Transformation Initiative Lead Amalie Nash. In this town hall, we will distill what INMA has learned about newsroom transformation in the past year, share lessons learned from publishers like Schibsted, Politiken, Mediahuis Noord, Hearst, and University of Minnesota, and hear how INMA will approach newsroom transformation in 2025. Click here to register.

Registrants will gain access to the livestream town halls, the recordings, and the presentations.

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