INMA unveils 46 speakers for Virtual World Congress

By Dawn McMullan

INMA

Dallas, Texas, USA

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The International News Media Association (INMA) today announced its complete lineup of sessions and speakers for the Virtual World Congress of News Media May 5-28: 46 speakers and moderators across 18 hours of programming and nine modules.

The Virtual World Congress is partly a recreation of the association’s Paris World Congress, which was cancelled in April because of the coronavirus. The virtual conference also is a reimagining of programming in light of the COVID-19 pandemic, operating under the theme of “Rethinking News Media In the Age of Coronavirus.” 

The INMA World Congress is annually considered the news industry’s best executive-level overview of trends and strategies facing publishers. It attracts top publishers from around the world, including a stellar agenda.

To register for the INMA Virtual World Congress, go to www.inma.org/worldcongress. Registration fees for INMA members are US$395 for the full Congress and US$125 per module.

In addition to the live Congress experience, participants will have access to session recordings and presentations.

The World Congress session and speaker lineup unveiled today is as follows:

Tuesday, May 5: Where News Media Goes Next After COVID-19

  • Reinvention For a Post-Pandemic Future: Ross Dawson, Futurist, Author, Strategy Advisor 
  • Trust, Consumption Patterns, Time Shifts, and 5G: Accelerations and Shifts Post-Coronavirus: Geoff Ramsey, Co-Founder and Chief Evangelist, eMarketer 
  • Inspirations In a Lockdown and Where Print Goes After COVID-19: Mario Garcia, CEO, Garcia Media

Thursday, May 7: Subscription Experiences Amid the Surge: Opportunities in Chaos

  • Redefining News Experience In the Age of Attention Wars: Grzegorz (Greg) Piechota, Researcher-in-Residence, INMA 
  • Subscriptions In Uncharted Waters: Culture, Metrics, and Mindset: Robbie Kellman Baxter, Author, The Forever Transaction and The Membership Economy
  • Leaning In to the COVID-19 Moment: Subscription Best Practices In Crisis
    • Anna Åberg, Head of Digital, Dagens Nyheter
    • Josh Awtry, Senior Director for News Strategy, Gannett | USA Today Network
    • Lou Grasser, Subscriptions Director, Le Monde
    • Eric Ng, Head of Marketing, Singapore Press Holdings
    • Laurie Tritt, Vice President, Digital Consumer Marketing, Gannett | USA Today Network

Monday, May 11: Advertising In Crisis: Navigation and Uplift

  • Where Does Advertising Go Next? Neal Zuckerman, Managing Director and Senior Partner and Co-Head of Media Practice, Boston Consulting Group
  • The COVID-Revised Predictions for Media and Tech: Duncan Stewart, Director of Research, Technology, Media & Telecommunications, Deloitte
  • What’s Next In the Programmatic Space: Matt Prohaska, CEO & Principal, Prohaska Consulting
  • Optimising Programmatic Adtech at South China Morning Post: Ian Hocking, Vice President, Digital, South China Morning Post

  • What Gannett Sees Next For Its Advertising Business: Kevin Gentzel, President, Marketing Solutions and Chief Revenue Officer, Gannett | USA Today Network 
  • The Irish Times Partnership Model: Eimear Moran, Media Solutions Director, The Irish Times
  • Extending the Value of O Globo: AR, E-Commerce, and Beyond: Frederic Kachar, CEO, Infoglobo

Wednesday, May 13: Smart Data In the Shadow of the Cookiepocalypse

  • Building a Better Web: Privacy, Context, and the New Media Economy: Jarrod Dicker, Vice President of Commercial, The Washington Post
  • Reshaping Data: Apple Killed the Cookie, So What Are We Going To Do? Thomas Lue Lytzen, Head of Product Development & Insights, JP/Politikens Hus
  • Amedia and the Data Behind the Subscription Success: Pål Nedregotten, Executive Vice President, Amedia 
  • Aller Media’s Data and Personalisation Journey: Camilla Fuglem, Director of Data, Aller Media
  • Financial Times and Building Direct-to-Consumer Channels: Tom Betts, Chief Data Officer, Financial Times

Friday, May 15: The Content to Commerce Revolution

  • Monetisation Continuum: Ads, Subscription, and Content to Commerce (Learnings From Times Internet: Gautam Sinha, CEO, Times Internet
  • New York Times’ Wirecutter: Where Next for Product Review Site? Linda Li, General Manager, Wirecutter
  • Dennis Publishing’s C2C Play: Cars, Events, Affiliates, Demand Generation: Nick Flood, Managing Director, Dennis Digital 
  • Mansion Global: Marrying News Content with Paid Listings: Mae Cheng, Publisher and Editor, Mansion Global

Tuesday, May 19: Building Brand and Community: How Will You Be Remembered Post-Crisis?

Programming will be announced in early May for this module, which will feature case studies of inspiration and hope created by news publishers during COVID-19. Presentations will include just-in-time entries to the Global Media Awards competition through a bonus category focused on COVID-19. Deadline to submit entries, which is free, is Thursday, April 30.

Friday, May 22: Brainsnacks: Quick Ideas You Can Apply Immediately

  • Video Killed the Radio Star (But Could Save Newspapers): Thomas Mattsson, Senior Advisor, Bonnier News 
  • Digital Transformation and Adopting the 7/1 Model: Andre Furlanetto, Chief Marketing Officer, Rede Gazeta
  • Print Innovation and the Art of the Possible at The New York Times: Michael Greenspon, Global Head, NYT Licensing and Print Innovation, The New York Times
  • Importance of Remote Leadership with Strategic Flexibility: An Indian Perspective: Sushil Kumar Tyagi, GM Marketing, Eenadu 
  • #Sustainable Media: Let Our Voice Become a Force for Good: Olga Korolec, Chief Marketing Officer, Ringier Axel Springer
  • How to Cover Climate (and the Unintended Consequences): Phil Chetwynd, Global News Director, AFP
  • AFP’s Verification Operations: Global, Digital, On the Ground: Sinead Boucher, CEO, Stuff New Zealand
  • What Machine Learning and Neural Networks Have To Do With Iltalehti: Perttu Kauppinen, Editor-in-Chief, Iltalehti, Alma Media

Tuesday, May 26: Business Model Innovation and Creating New Value

  • How to Become a Brand Embedded in Culture: Debby Krenek, Publisher, Newsday Media Group 
  • The Next Big Bet: Wagering and Gaming: Michael Wilkins, Managing Director Sport, Gaming & Wagering, News Corp Australia
  • Creativity in Crisis: How South China Morning Post Is Building On Its Strategy During COVID-19: Gary Liu, CEO, South China Morning Post
  • How To Turn Distribution From a Cost Center To An Asset: Cathrine Laksfoss, CEO, Schibsted Distribution 

Thursday, May 28: News Media Outlook 2021: What To Expect Next

  • Post-COVID Playbook: Seizing the Opportunity to Accelerate Digital Transformation: Lucy Küng, Senior Research Fellow, Reuters Institute, Oxford University 
  • News Media Outlook 2021: What’s Over the Horizon for Publishers: Earl J. Wilkinson, Executive Director and CEO, INMA

A nine-person all-star moderator team includes: 

  • Mark Challinor, Executive Producer, INMA 
  • Sara Fischer, Media Reporter, Axios 
  • Jodie Hopperton, Founder, FORE:media International 
  • Yasmin Namini, Digital Media Consultant and Advisor 
  • Grzegorz (Greg) Piechota, Researcher-in-Residence, INMA 
  • Nicki Purcell, CEO, Lifeblue 
  • Juan Señor, President, Innovation Media Consulting
  • Robert Whitehead, Director, McPherson Media Group 
  • Earl J. Wilkinson, Executive Director and CEO, INMA

For complete information on the INMA Virtual World Congress, including how to register online, go to www.inma.org/worldcongress.

About Dawn McMullan

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