INMA to hold Transformation of News Summit exploring content models, tablets


INMA announced that it will hold a groundbreaking Transformation of News Summit December 2-3 in Cambridge, Massachusetts, designed to focus on the audience and revenue opportunities of re-imagining content in the emerging age of tablets, apps and paid models.

A web site with complete summit details may be found at

The summit at The Charles Hotel near Boston — in the shadow of Harvard and MIT — will bring together the best minds inside and outside the news industry to focus on:

  • Extracting New Value from Content: INMA will identify and benchmark new content models that generate new revenue from consumers. The association will look at the emerging content ecosystem, radical experiments with content, the cutting edge of content models, the latest results in paid content models, extracting more reader revenue from print, and brief case studies exploring innovations.
  • Tablets, a Second Life for Newspapers: INMA will present a practical, case-based exploration of how tablets can carve out new audiences and advertising. The association will look at how newspapers can transition from print to mobile tablets, the advent of digital reading, examples of creative advertising on tablets, how to reorganize and train newsrooms and sales departments, and more.

These two distinct one-day seminars are produced in an extraordinary partnership between INMA’s North American and European boards.

The tablet seminar is a follow-up to the successful Tablet Summit held in May 2010 at Oxford University in the United Kingdom. This seminar is held in cooperation with Innovation Media Consulting Group and under the auspices of the Nieman Foundation for Journalism.

“With the Transformation of News Summit, INMA aims to identify the cutting edge in value creation combining content, platform and audience,” said Earl J. Wilkinson, executive director and CEO of INMA. “With our partners, INMA aims to bring clarity and direction to the discussions about extracting value and revenue from consumers as well as revenue and engagement models with devices such as the iPad.”

The Transformation of News Summit is aimed at newsmedia companies exploring alternative content models and tablet strategies. Specifically, the summit is aimed at publishers, corporate strategists, audience development executives, marketers, digital specialists, and those charged with developing tablet strategies for their companies.

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