As the clock ticks the last days of the year away and we start to look ahead to 2016, here’s a look back at what shaped the industry during the past 12 months.

The following are the top 10 most-read posts on INMA.org from our team of 60+ bloggers writing for 21 blogs. We hope you enjoy this look back, and we can’t wait to see where 2016 takes us.

1. 6 pillars of a revenue-generating business model for digital journalism

If the old business model works only for print, what’s the next step for news media companies that must keep revenues coming in? Here are six pillars of the new media value chain from a Columbia University research initiative (by Caio Túlio Costa).
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2. The 40-year-old Millennial: 6 days without a printed newspaper

In an attempt to understand what Millennials are reading and why, a traditional newspaper reader decides to spend the week reading BuzzFeed, Vice, Circa, and Mic. The results are as enlightening as they are amusing (by Kevin Curnock).
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3. 6 reasons to advertise in newspapers

From reader trust and influence to multi-platform effectiveness and engagement, research shows news media companies are the place to advertise (by Suzanne Raitt).
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4. 5 things media companies are doing wrong with paid content

While many media companies are making missteps along their journey to paid content, Västerbottens-Kuriren has converted more than 60% of readers to paid-for print + digital. Success started with a strategy to reflect audience preferences within newsroom content decisions (by Sarah Schantin-Williams).
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5. 3 steps from New York Times reader to subscriber

The Consumer Insight Group at The New York Times found digital news readers are more likely to become subscribers if they develop a habit, have to make a choice about their habit, and can justify the cost (by Sonia Yamada).
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6. 5 reasons publishers should think twice about Facebook’s tempting offer

Facebook’s recent initiative to host news content on its own platform might sound like an appealing opportunity for publishers. But news media companies should seriously think about the repercussions of this arrangement before committing to it (by Gerold Riedmann).
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7. New York Times finds breaking news readers want better digital experiences

A small group of breaking-news readers surveyed by The New York Times can be divided into two groups: early followers and latecomers. Both have advice for news media companies on how they want their breaking news delivered digitally (by Emily Goligoski).
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8. 8 marketing services your news media company should offer local businesses

Traditional media needs to begin expanding its offerings with services that could include content marketing, promotions and events, and beacon solutions. Here’s why your company should embrace the “local marketing agency” model (by Steve Gray).
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9. Largest online shopping site in Finland at center of Sanoma’s e-commerce ecosystem

As part of the news media company’s sales (not marketing) budget, non-media e-commerce initiatives are bringing in revenue from display advertising, sponsorship, monthly fees, and commissions from retailers (by Shelley Seale).
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10. Creator of “Newspaper Extinction Timeline” lays out industry’s optimistic future

The entire news media industry was buzzing in August of 2010 after Ross Dawson released his predictions for when newspapers worldwide would cease to exist. On the cusp of revising his predictions for printed news, Dawson shares his thoughts on the future of media with INMA (by Dawn McMullan).
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