INMA report focuses on revenue diversification beyond traditional media

Diversifying a publisher’s revenue streams beyond traditional print and digital media is the focus of a new report released by INMA. 

“Revenue Diversification Beyond Traditional Print and Digital” zooms in on the stories of 14 news publishers in 10 countries that are seeking new value from the assets they have or creating adjacencies to those assets. 

“There is a rising belief in the news industry that, despite all the talk to the contrary, digital revenue will never replace print revenue and preserve the journalism scale for which publishers expect,” said Earl J. Wilkinson, executive director and CEO of INMA. “This invaluable new INMA report surfaces the scramble to create new revenue streams beyond traditional print and traditional digital.” 

Case studies highlighted in the INMA report come from: 

  • El Colombiano, Colombia: Collaborative digital advertising sales company. 

  • The Dallas Morning News, United States: Content marketing, marketing automation, branded merchandise, SEO, event marketing. 

  • E.W. Scripps Company, United States: Podcasting. 

  • Grupo Nación, Costa Rica: Digital printing. 

  • Independent Media, South Africa: Events for public institutions. 

  • KM Media Group, United Kingdom: Creative services for local businesses. 

  • Kompas, Indonesia: Collaborating to build smarter cities. 

  •, United States: Incubator. 

  • Rheinische Post Mediengruppe, Germany: Mail delivery. 
  • Rodale/Hearst UK: Vitamin co-branding. 

  • Singapore Press Holdings, Singapore: Retail properties and events. 

  • Toronto Star, Canada: Sample packs for Millennials. 

  • Vecerniji list, Croatia: Exercise classes. 

  • The Washington Post, United States: Technology vendor. 

“Revenue Diversification Beyond Traditional Print and Digital” is available for free to INMA members. Complete report information and how non-members may order online may be found by clicking here.

About Dawn McMullan

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