INMA releases report on emerging mobile strategies for news publishers


INMA today released a new report for members titled “Emerging Mobile Strategies for News Publishers.”

The report package includes:

  • Report: A 15,000-word narrative complete with case studies and synthesised findings.

  • PowerPoint: A PowerPoint presentation summarising the report. This is a first for INMA.

Here are instructions to access the report:

To download the report's table of contents and executive summary, click here.

“Emerging Mobile Strategies for News Publishers” synthesises key learnings from 15 leading news publishers in North America and Europe on their deployment of smartphones and tablets to connect with increasingly on-the-go consumers.

Emphasising that publishers are less than two years from the majority of their content being consumed via smartphones and tablets, the report looks at:

  • Why mobile matters to publishers now.

  • The need to keep mobile strategies flexible.

  • Consumer expectations of news on mobile devices.

  • How mobile content is treated.

  • Differentiating mobile Web vs. apps.

  • Differences in the smartphone and tablet.

  • Where mobile advertising fits.

The report features profiles of mobile and digital strategies from The Financial Times, Digital First Media, The Guardian, Sanoma, The New York Times, San Francisco Chronicle, Miami Herald, Telegraph Media Group, Deseret News Publishing, Toronto Star, Tribune Company, Ekstra Bladet, The Spokesman-Review, The Globe and Mail, and The Eagle-Tribune.

“Emerging Mobile Strategies for News Publishers” is written by Austin writer Shelley Seale and is available for free to INMA members and for US$295 to non-members.

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