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INMA releases Newsmedia Outlook 2012, focused on culture change and multi-media growth path


INMA has released “Newsmedia Outlook 2012: Culture Change and the Multi-Media Growth Path,” a report that looks to the year ahead and suggests newsmedia companies must conduct root-and-branch culture change now to complete the transition to multi-media.

To get your copy of this groundbreaking report used by companies for strategic planning:

The Newsmedia Outlook report looks at:

  • The case for culture change at media companies.

  • What transformation leaders are doing to implement change.

  • What culture change looks like department by department.

Beyond re-shaping the industry to take full advantage of integration and bundling, the report looks at:

  • New methods to get consumers to pay such as paywalls, subscription bundles, and clubs/communities.

  • How cutting-edge companies are re-imagining their assets to deliver new value in new ways.

  • Where print fits in the emerging multi-media news company.

  • Expanding audience through social media and sharing.

  • Evaluating mobile opportunities for publishers.

  • What advertisers want and how news companies are delivering in a multi-platform way.

The 98-page report is written by INMA Executive Director Earl J. Wilkinson, tracing his travels worldwide and based on hundreds of interviews and interactions with media industry executives on six continents.

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