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INMA recognises 58 initiatives with top prizes in Global Media Awards

By Dawn McMullan

INMA

Dallas, Texas, USA

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The International News Media Association (INMA) today unveiled winners in its 2021 Global Media Awards competition, with a German regional publisher taking the top prize and an Austrian regional publisher nabbing the most first-place trophies.

In a ceremony broadcast via INMA.org, YouTube, and Facebook Live, INMA revealed 58 first-place winners across 20 categories aimed at surfacing innovation and best practices in news brands, optimising the use of media platforms, subscriptions, business development, and data and insights. 

Mittelbayerische Zeitung's collaborative “Drive” initiative won the Global Media Awards competition’s “Best In Show.”
Mittelbayerische Zeitung's collaborative “Drive” initiative won the Global Media Awards competition’s “Best In Show.”

The Global Media Awards competition announcement was supported by the Google News Initiative.

Winning the coveted “Best In Show” was Mittelbayerische Zeitung and its collaborative “Drive” initiative of regional German publishers sharing data, resources, and insights to support their digital subscription strategy.

Judges selected from finalists the best in six world regions. Announced were: 

  • Best in Europe: Mittelbayerische Zeitung, Germany, for “Drive 
Regional winners in the Global Media Awards competition include Nation Media Group (Africa), Stuff (Asia/Pacific), Mittelbayerische Zeitung (Europe), El Colombiano (Latin America), The Globe and Mail (North America, and Hindustan Times (South Asia).
Regional winners in the Global Media Awards competition include Nation Media Group (Africa), Stuff (Asia/Pacific), Mittelbayerische Zeitung (Europe), El Colombiano (Latin America), The Globe and Mail (North America, and Hindustan Times (South Asia).

Eleven companies won multiple first-place awards. Russmedia in Austria took home five top prizes, followed by Amedia in Norway and NZME in New Zealand with three first places. Eight others garnered two first places: Aftenposten, Funke Mediengruppe, Göteborgs-Posten, Hindustan Times, News Corp Australia, Newsday Media Group, Nine, and Ringier Axel Springer. 

The 2021 Global Media Awards competition garnered 644 entries from 212 news media brands in 37 countries. Participants included newspaper media, magazine media, digital media, television media, and radio media.

The INMA competition evaluates news media companies across three segments: national brands, regional brands, and — for the first time — media groups. INMA has presented awards for media excellence since 1937.

“Not surprisingly, the outstanding entries in this year’s competition leaned heavily into COVID responses along with shifting priorities during a tumultuous year: product, data, and subscriptions,” said Earl J. Wilkinson, executive director and CEO of INMA. “Another underlying theme was about communicating the values held by news brands amid the misinformation explosion and the rise of algorithms, data, and machine learning in the everyday running of a media company.”

Russmedia won the most first-place awards with five, Amedia and NZME won three, and eight other media companies garnered two first-place trophies.
Russmedia won the most first-place awards with five, Amedia and NZME won three, and eight other media companies garnered two first-place trophies.

Typically announced at a closing dinner at INMA’s World Congress of News Media, this year’s announcement was virtual for a second straight year due to the global pandemic and featured Jamaican TV host Terri-Karelle Reid as emcee with analysis by Robbie Brown of the Google News Initiative.

The awards were announced by members of INMA’s Young Professionals Committee: Mari-Marthe Aamold of Bergens Tidende and Stavanger Aftenblad, Norway; Brinda Kumar of HT Media, India; Katharina Neubert of Business Insider, United States; Nicholas O’Connor of AméricaEconomía, Chile; Saarah Survé of Independent Media, South Africa; Belle Tayler of Nine, Australia; and Tee Zhuo of The Business Times, Singapore.

Replay of awards ceremony (June 3, 2021)

About INMA

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. The INMA community consists of more than 18,000 members at 900+ media companies in 77 countries. In its 91st year, INMA is the news media industry’s foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, and an unparalleled archive of best practices. INMA leads the news industry with its initiatives dedicated to better understanding digital subscriptions, smart data, product, and the emerging relationship with the Big Tech platforms.

2021 Global Media Awards winners

Editor’s note: Regional Brands represent a single brand serving a city or region, National Brands represent a single brand with a national reach, and Groups represent companies owning 5+ different news brands across 5+ cities/regions or nationally. Honourable Mentions are listed alphabetically.

Category 1: Best Brand Awareness Campaign

Regional Brands

National Brands

  • First Place: The New Zealand Herald, New Zealand, “Headspace

Groups

2. Best Public Relations or Community Service Campaign      

Regional Brands

National Brands

Groups

3. Best Use of an Event to Build a News Brand

Regional Brands

National Brands

Groups

4. Best Idea to Encourage Reader Engagement       

Regional Brands

National Brands

Groups

5. Best Use of Print        

Regional Brands

National Brands

Groups

6. Best Use of Video                

Regional Brands

National Brands

Groups

7. Best Use of Audio           

Regional Brands

National Brands

Groups

8. Best Use of Social Media   

Regional Brands

National Brands

Groups

9. Best Initiative to Register Users                  

Regional Brands

National Brands

Groups

10. Best Initiative to Acquire Subscribers                

Regional Brands

National Brands

Groups

11. Best Initiative to Retain Subscribers      

Regional Brands

National Brands

Groups

12. Best Subscription Niche Product       

Regional Brands

National Brands

Groups

13.  Best Idea to Grow Advertising Sales

Regional Brands

National Brands

Groups

14.  Best Execution of Native Advertising    

Regional Brands

National Brands

Groups

15. Best Digital Commerce Initiative

Regional Brands

National Brands

Judges awarded no winner in the Groups segment.

16. Best Product and Tech Innovation         

Regional Brands

National Brands

Groups

17. Best Use of Data to Drive Subscriptions, Content, Product Design

Regional Brands

National Brands

Groups

18. Best Use of Data to Drive Advertising    

National Brands

Groups

Judges awarded no winner in the Regional Brands segment.

19. Best Use of Data to Automate or Personalise   

Regional Brands

National Brands

Groups

20. Best Data Dashboard        

Regional Brands

National Brands

Groups

Congratulations to all the winners of the 2021 INMA Global Media Awards. The next Global Media Awards competition deadline is Friday, January 28, 2022.

About Dawn McMullan

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