INMA publishes “INMA Knows Virtual Events” curation category

By Dawn McMullan


Dallas, Texas, USA


The loss of event revenue as the world went under lockdown in early 2020 is epic. Since that time, news media companies around the world have been finding their way toward revenue models created around virtual events of all kinds.

In the latest “INMA Knows” distillation, we bring to you the latest news and case studies of virtual events, including the live-virtual mix that likely is the future of the news media industry.

      Click here to view INMA Knows: Virtual Events

Creative examples abound from INMA members:

  • By April 2020, The New York Times was holding three virtual events each day.
  • HLN recently held a live virtual concert, reaching 2.2 million viewers.
  • BILD brought Easter to its readers’ homes in 2020, and The Spokesman-Review held an advertiser-focused virtual chocolate festival around Valentine’s Day in 2021.

INMA Knows is a content surfacing project designed to personally curate all association resources on a single subject of high interest to INMA members. This is the 16th topic curated for the project:

We aim to curate a new subject monthly, and these subjects are updated regularly. This is a free service for INMA members. If you have a subject matter recommendation, let me know.

About Dawn McMullan

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