Audiences and advertisers rely on and give their money to trusted news brands, perhaps now more than ever. In its latest “INMA Knows” distillation, INMA on Friday released “INMA Knows Trust In Media,” which surfaces case studies and research from INMA members to shed light on how the industry can do better toward the somewhat vague — yet absolutely necessary — idea of trust.
As reader revenue grows in its role as the business model for news media companies, trust is inextricably tied to the industry’s digital subscriptions goals. News media companies like South China Morning Post, The New York Times, NRC Media, MediaNews Group, and El Comercio share how they are working on trust throughout their companies right now. Research backs up this priority.
INMA Knows is a content surfacing project designed to personally curate all association resources on a single subject of high interest to INMA members. Here are a list of all the live topics:
- AI and the Newsroom
- Connecting with Community
- COVID-19 response
- Digital Platforms
- Podcasts and Audio
- Print Engagement
- Subscriber Retention
- Third-party cookies and advertising
- Trust in Media
We aim to curate a new subject monthly, and these subjects are updated regularly. This is a free service for INMA members. If you have a subject matter recommendation, let me know.