Media companies are embracing the business of people management like never before with the logistics of safety and work-from-home transitions, diversity, and the pandemic.

In the latest “INMA Knows” distillation, we bring to you a robust collection of best practices and case studies from media companies working to find their way in these new realities, bettering the industry as they go.

Click here to view INMA Knows: Team Management

Creative examples abound from INMA members: 

• HR a center of innovation: Amit Das, director of human resources and chief human resources officer at The Times Group in India declared HR the “centre of innovation.”

• Continuing education: Dr. Melina Lohmann, head of people and organization at Nordwest Mediengruppe in Germany, and Manuela Hillen, lifecycle management and personnel development at NWZ, detailed the company’s Nordwest Akademie, an internal continuing education academy launched in January 2021. Their job titles alone speak to how the industry is leaning into subject. 

• Talent and subscriptions: Claudia L. Cruz, digital editor at Prensa Libre in Guatemala, explained how “an assessment of human talent” is part of the media company’s strategy to grow digital subscriptions.

• Reframing “no”: Jodie Hopperton, lead of the INMA Product Initiative, wrote about how “reframing no” is key to managing team members and their (good and bad) ideas. 

• Embracing cross-functional teams: Tara Lajumoke, managing director at FT Strategies, told attendees at the INMA Leadership and Transformation Opportunities Master Class that cross-functional teams like the London-based company’s FT Missions are the future: “I think this is how leaders are going to have to start operating, beyond the departmental functional units across the organisation, across complex problems and goals.” 

• Young people with disabilities: Annamarie Jamieson, people and culture director at Stuff, discussed the New Zealand company’s intentional connection between diversity and North Star goals. About the company’s programme to hire young people with disabilities, she said: “If you want to accurately reflect external communities, you need to be intentional about reflecting them internally.”

INMA Knows is a content surfacing project designed to personally curate all association resources on a single subject of high interest to INMA members. This is the 19^th topic curated for the project. 

Here are a list of all the live topics:

• AI and the Newsroom
• Australia and Big Tech
• Connecting with Community
• COVID-19 response
• Digital Platforms
• Female Readership
• Mobile
• Newsletters
• Newsroom Dashboards
• Personalisation
• Podcasts and Audio
• Print Engagement
• Smart Pricing
• Subscriber Retention
• Team Management
• Third-party cookies and advertising
• Trust In Media
• Video
• Virtual Events

We aim to curate a new subject monthly, and these subjects are updated regularly. This is a free service for INMA members. If you have a subject matter recommendation, let me know.

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