Adding to its trove of deep industry knowledge, INMA has just released its latest INMA Knows topic: subscriber retention.

As INMA Researcher-in-Residence Grzegorz Piechota reports, it’s 25% more expensive to get a new reader than to hold onto an existing one. From best practices in onboarding to research on removing payment friction, this body of case studies and research should be helpful to your team’s daily work and long-term strategy. 

In mid-July, we introduced the INMA Knows initiative. Here are a list of all the live topics:

• Connecting with community
• COVID-19 response
• Newsletters
• Mobile
• Podcasts and audio
• Subscriber Retention
• Third-party cookies and advertising
• Video

We hope you enjoy this lastest curated topic. If you have suggestions on a possible INMA Knows topic, please let me know.

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