The importance of print varies by global region among INMA members, yet three truths bind the platform to every news media company:
- Print is the history of the industry.
- Print historically has been the revenue model of the industry.
- Print’s future is always in question in our digital world.
In the latest “INMA Knows” distillation, we bring to you the latest news and case studies of about print engagement surrounding the print products and campaigns news media companies are creating.
Creative examples abound from INMA members: Stuff and HT Media used the print newspaper as a physical example of how to take care of our earth. Axel Springer broke a world record for the largest illustration ever published in a daily newspaper. The New York Times shared maps, hope, and puzzles with readers via its print edition during the pandemic. And Gazeta Wyborcza delivered a million copies of a pre-election print edition to residents of 100 Polish cities.
INMA Knows is a content surfacing project designed to personally curate all association resources on a single subject of high interest to INMA members. Here are a list of all the live topics:
- Connecting with community
- COVID-19 response
- Digital Platforms
- Print Engagement
- Podcasts and audio
- Subscriber Retention
- Third-party cookies and advertising
We aim to curate a new subject monthly, and these subjects are updated regularly. This is a free service for INMA members. If you have a subject matter recommendation, let me know.