The global mash-up the media industry is witnessing between editorial and data as they both relate to reader revenue is reflective of the industrywide move to democratise data — often centred on newsroom dashboards. As editorial teams become more embedded in the reader revenue model, we expect industry case studies on such dashboards will continue to grow in quantity and importance.
In the latest “INMA Knows” distillation, we bring to you a robust collection of best practices from media companies working to make data commonplace and accessible in the newsroom.
Creative examples abound from INMA members:
- DRIVE, this year’s INMA Global Media Awards “Best in Show” winner, is a collaborative among German media companies to bring data to regional newsrooms.
- The Sydney Morning Herald/Age created a dashboard specifically to measure newsletter metrics.
- South China Morning Post centralised a dashboard to measure its relaunched commenting platform.
- News UK used a dashboard to tailor content to young and female readers.
- Canadian Broadcasting Corporate created a tool to emphasise content engagement instead of only reach.
- Metro World News in Latin America built dashboards to help editorial understand how readers engage with content and shape daily editorial goals.
INMA Knows is a content surfacing project designed to personally curate all association resources on a single subject of high interest to INMA members. Here are a list of all the live topics:
- AI and the Newsroom
- Australia and Big Tech
- Connecting with Community
- COVID-19 response
- Digital Platforms
- Female Readership
- Newsroom Dashboards
- Podcasts and Audio
- Print Engagement
- Smart Pricing
- Subscriber Retention
- Third-party cookies and advertising
- Trust In Media
- Virtual Events
We aim to curate a new subject monthly, and these subjects are updated regularly. This is a free service for INMA members. If you have a subject matter recommendation, let me know.